Would you listen to your favorite podcast if you knew that it wasn’t actually the host but rather an AI-generated version of the host’s voice coming through the speakers? One day you might have to make that choice.
During his podcast, The Bill Simmons Podcast, Bill Simmons told the editor of The Atlantic, Derek Thompson, that Spotify is already working on that kind of technology and may be coming sooner than you’d think.
According to Mediate, the sports host said, “I don’t think Spotify is going to get mad at me for this, but we’re developing that stuff. There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities.”
“We’re always working to enhance the Spotify experience and test new offerings that benefit creators, advertisers and users,” a Spotify spokesperson told Business Insider. “Advertising represents an interesting canvas for future exploration, but we don’t have anything to announce at this time.”
Mediate continued, “There is a potential for the technology to be used in unauthorized ways. Last October, a clip from a computer generated Joe Rogan podcast episode went viral on Twitter which appeared to have Rogan talking with long-deceased Apple founder Steve Jobs.
The software has been used to regenerate voices, like singers Drake and The Weekend whose voices were used to create fake AI generated songs.
While fans fell in love with the computer generated songs, music labels acted quickly, getting the songs removed.”
Recently a scammer used AI to generate songs from the recording artist Frank Ocean made thousands of dollars “peddling so-called leaked Ocean tracks on Discord that were actually generated by AI.
The scammer, who goes by the username ‘mourningassasin,’ told Motherboard that they were able to secure about $9,700, or $13,000 CAD, from selling the fake recordings.”
The new technology has already sparked conversations about what art is in the first place and has many wondering what will come next.
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